Brand loyalty occurs when a consumer buys the same brand's product or service repeatedly over time rather than a multiple suppliers within the same category.
This picture illustrates a consumer choosing Huey's Golden Nugget Ale over other available products within in a brand category. This process is assumed to occur again and again.
Brand loyalty occurs when a consumer buys the same brand's product or service repeatedly over time rather than a multiple suppliers within the same category.
This picture illustrates a consumer choosing Huey's Golden Nugget Ale over other available products within in a brand category. This process is assumed to occur again and again.